The Framing Factory
The Framing Factory is a well-established business based in Australia that specializes in custom framing services. The client approached us with the goal of improving their website’s performance and visibility.
Technology: Wordpress
Client
The Framing Factory
Industry
Custom Framing
Timeline
25 days
Location
Australia
Project Overview
The Framing Factory is a well-established business based in Australia that specializes in delivering high-quality custom framing solutions for artworks, photographs, memorabilia, and more. The client approached us with the aim of improving their online presence by upgrading the website’s performance, aesthetics, and search visibility. The goal was to build a user-friendly platform that reflects the brand’s craftsmanship while driving inquiries and enhancing the browsing experience for both individual and corporate clients.
Design Process
A step-by-step approach to transform ideas into a fully functional, user-friendly website.
From discovery to launch, every phase is crafted with strategy, creativity, and precision.
Discovery Phase
We understood their service range, customer expectations, and brand personality.
Wireframe Planning
Outlined a structure to highlight services, gallery, and contact flow.
UI/UX Design
Crafted a clean and elegant layout that reflects their artistic offerings.
WordPress Build
Developed a fast, responsive website using Elementor, optimized for performance.
Other Portfolio Design
Client Vision
The Framing Factory team wanted a refreshed digital identity that mirrored the quality of their custom framing work. Their primary objective was to attract more local customers by showcasing their services, portfolio, and contact process clearly while ensuring the site ranks well on search engines. The client emphasized the need for an easy-to-navigate, mobile-friendly site that builds trust and professionalism at first glance.
Our Approach
Client-Centric Collaboration
We engaged in detailed conversations to align the design with their brand voice.
Focused Content Structure
Organized service pages to clearly reflect offerings and guide users toward inquiries.
Visual & Elegant Design
Used a subtle and refined UI that enhances the visual appeal of framed pieces.
SEO & Speed Optimization
Implemented SEO best practices and performance tweaks to boost online reach.
“We’re extremely happy with the new site! It truly captures the essence of our work and has improved both visibility and customer engagement. WebUncles delivered above expectations.”